Tuesday, 28 May 2013

Bonita Erasmus



Established in April 2009; Bonita Erasmus, Founder and Executive Matchmaker of MatchVIP, possesses a natural gift in working with people. With nine years experience in the marketing and research industry, Bonita's professional background has assisted in providing her members with excellent client service; while her ability to read and work with people, lends a natural fit to the dating service business.
Over the past 3 years, having proven herself as a credible matchmaker, with her members' best interest at heart; Bonita has excelled in assisting countless relationship-orientated individuals, to find that special person.
Bonita's role at MatchVIP is a diverse and intricate one, which involves for the most part, profiling and screening potential members, offering a comprehensive date coaching service, matching mutually suitable clients, as well as providing post-date guidelines and feedback.
Bonita completed a Marketing Diploma, specialising in Brand Management from the AAA School of Advertising; as well as an International Marketing Management (IMM) Diploma. This, along with training from the Matchmaking Institute of New York; has stood Bonita in good stead, as she boasts countless couples and marriages on her books.
Says Bonita on why she became interested in the dating service market: "I have been involved in all aspects of the dating game myself being single on and off for the past 10 or so years. I tried every single service and was frustrated by what was available in terms of online dating services and speed dating. I eventually signed up with a matchmaker, paid a premium fee - all of which made a lot of sense. Unfortunately I burnt my fingers as the industry is not regulated and I was extremely disillusioned and disappointed after this experience. I thought about it for a while, conducted some industry research and decided that I was going to embark upon cleaning up the dating market in South Africa. I have never looked back since. I absolutely love what I do plus I have a natural knack for pairing my members."
The dating industry is currently one of the fastest growing industries worldwide; however, millions are lost every year to fraudsters. Bonita cautions individuals looking for love to thoroughly investigate and research any dating service prior to paying over any fees.
Bonita firmly believes that it is her passion for people, as well as her credibility and honesty that has lead to her current successes. One of her greatest achievements to date includes an engagement after only six months by the first couple she ever introduced - a good business omen by any standards.

When not finding love for others; Bonita turns her full attention to that special man in her life. Ever the social butterfly, give her a glass of red wine and a couple of friends and she's as happy as she'll ever be.

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